The magazine has editorial informing bookmakers of the fast growing technological advances in the trade, plus equipment reviews, shop openings and matters of concern to the off-course betting industry.

Some 3,000 copies are mailed, to independent bookmakers and to area managers and executives of the larger bookmaking companies, through controlled circulation and an ever growing readership in the UK, Eire and abroad. Anyone who makes or contributes to the buying decisions in the off-course betting industry will receive a copy.